We empower artists to raise their profile
ABOUT US
At Humans & Other Animals, we know that getting a foothold in the music industry can be challenging. That’s why we offer a range of services to help raise the profile of independent recording artists and record labels, from one-off consultancy and advice sessions to strategic campaign and label management. We work with artists and labels to raise your profile. We only work with those we believe can compete at the highest level of the music industry. In other words, we become strategic partners in your musical journey.
Humans & Other Animals – the business behind your music.
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WHO
WE ARE
LIAM
Liam Walsh has worked in the UK music industry for over 30 years as a highly respected radio plugger, manager, indie record label owner and industry consultant. He also runs Ask Me PR, which he formed in 2008 out of renowned record promotions company Red Alert.
Liam has worked on hundreds of hit singles and albums using his skills, experience and contacts to assist the rise to fame of artists who’ve become household names. He secured initial radio play for Oasis, The Killers, Bjork, Elbow, Goldfrapp, Moby, Doves, Pulp, Suede, Richard Hawley, The Wombats, The Ting Tings… (and the list goes on).
Prince, Depeche Mode, Biffy Clyro, Feeder, Nick Cave & The Bad Seeds… are just some of the names for whom Liam ran effective campaigns. He also represented the prestigious Mercury Music Prize for 19 years.
During his career, Liam has worked with all the major record labels: Warner Music, Sony, EMI, Universal, BMG, Chrysalis, London Records, and their subsidiaries like Deconstruction, ffrr, etc. In addition, he has also promoted most of the large independent labels over the years: Mute, Rough Trade, Factory, Beggars Banquet, XL and One Little Indie, who all collaborated with Liam on some of their most successful campaigns.
Start-up labels and emerging bands have also benefited from Liam’s expertise in raising their profiles before they were signed – including Elbow, Doves, The Coral, Badly Drawn Boy, and The Ting Tings.
Liam’s knowledge and experience of the music industry extends even further, having managed several artists and running two small independent record labels.
This extensive experience means Liam is now an in-demand music industry consultant – someone who has been there and seen it all and can offer rock-solid, real-world advice to everyone from young bands to big music businesses.
In a consultancy role for the BIMM Group, Liam has helped establish the highly-respected music colleges in Manchester and Birmingham, securing high-quality industry expertise using his extensive contacts and influence. He also taught the BA music business module for two years at BIMM Manchester.
RICH
Rich Hearn is a music marketer with over ten years of experience in digital marketing and marketing strategy for early-stage independent artists through to legacy acts.
As well as running Humans & Other Animals, Rich also owns Amplifyr, a digital marketing agency for musicians and music businesses, and Indie Music Matters, a not-for-profit community-interest-company aimed at developing funded music projects for artists in Staffordshire & the West Midlands.
Rich has worked on digital marketing for countless projects with emerging artists through to international releases for music managers, independent labels and projects including Gang of Four, IDLES, Everything Everything, The Dandy Warhols, Warpaint, Gary Numan, and Flea & John Frusciante. He is also an event coordinator for a multi-venue, inner-city music festival & industry conference, Your City Festival.
Rich is a passionate enabler through his experience of music industry coaching and business mentorship working with business mentor and elite music business coach Steven Daltrey. As a result, Rich can help artists with their vision and move towards their goals in music.
WHAT
WE OFFER
ARTIST, LABEL & MANAGEMENT SERVICES
When working with an independent label, Humans & Other Animals mission is to help develop strategies and define their team. In other words, we become strategic partners and exceed expectations. That is why H&OA is a reference for top quality and high added value for those in the know.
MARKETING CAMPAIGN MANAGEMENT
Our marketing campaign management offers a full label/management service tailored to each artist’s individual needs.
- Regular ongoing communication
- Coaching & mentorship
- A&R
- PR: press, radio and playlists
- Digital marketing (social media/ads management/website/email marketing)
- Live strategy
- Funding applications
- Industry outreach & relationship development
- Release admin (PRS+PPL registration/distribution)
- Monetisation strategy (D2C/Live/Merch/Publishing/Recordings)
LABEL/MANAGEMENT PLAYBOOK SERVICE
An advisory role where we will provide a half-day, face-to-face consultancy service. We will give you very upfront, honest and direct creative and/or business direction to help you get ‘release ready’.
It’s a four-hour session where we will review everything you need to consider to give yourself the best chance of a successful independent release.
You will leave with:
- an action plan
- a campaign timeline
- a social content & digital advertising strategy
- a PR: press, playlist and radio plan
- a better understanding of your creative & art direction
- a realistic release budget
